In today’s digital era, having a website or website for an entrepreneur is a must. Today’s business developments have penetrated online, besides surviving on the offline system.
If entrepreneurs are not able to adapt to keep abreast of the times, then get ready for business will be left behind. Therefore, it is important for entrepreneurs to create websites to promote the goods or services they sell.
Through the website, potential customers can easily see and buy goods or services sold by the company without having to come to the store directly. This is what is called an online business.
In addition to websites, entrepreneurs usually need to introduce and peddle goods or services through corporate social media (Facebook, Twitter, Instagram, YouTube, and others). That way, more and more sales channels can be reached by consumers.
By having a website or reaching an online sales channel, the business image is increasingly elevated because it looks more professional and is believed to be able to boost sales. The edges can increase company profits.
For entrepreneurs, this is the reason why it’s important to have a website or website:
1. Free to determine marketing strategies
Having a business website is like having a private home, you as the owner are free to do anything. Likewise with business websites. Entrepreneurs can determine marketing strategies in various ways.
For example, providing a variety of promos to attract consumers to buy, including discounted discounts or discounts, free shipping, special prices, flash sale, and so on.
This is the advantage of having your own business website. Try if you join e-commerce or marketplace, of course you must follow the rules that have been set. If not, you cannot sell at the online store.
Website design as complete as possible, where visitors or potential customers can see the products or services that you sell. Then provide features to buy online that can be sent via courier or motorcycle taxi online. So you have a choice for consumers, buy online or offline by visiting a store.
2. Freely determine the selling price
The name of the business website itself, you are free to install the sale price. Of course this must be accompanied by product quality. You can display the specifications of the products or services sold so that your website visitors feel confident that the quality of your goods is the best.
Compare if you join e-commerce, there are other sellers who sell similar products or services at competitive prices. E-commerce visitors also usually look at prices rather than product quality. That is one of the big considerations of the online shopping community.
3. Professional and reliable impression
The main key in online business is trust. Building consumer confidence is not something that can be done in a short time. It takes time to pocket the customer’s trust.
Having your own business website is an effort to gain consumer trust. You can display testimonials from other customers who have already used your product or service. Because people will usually buy goods or services with good testimonials.
Having a website can also give the impression that you are building a business seriously and managed professionally. Every response or chat from visitors is returned or provides maximum service so that buyers feel satisfied.
4. Easily accessible
With a website, you provide an opportunity to interact with consumers directly. Anytime and anywhere. In this case, the website acts as a provider of product information, like a storefront that is open 24 hours.
Especially in the current digital era, almost all people have mobile phones connected to the internet. Then the ease of access is needed. Only by typing the name of the website in a search engine, consumers will get all the product information needed.
If it used to be a catalog as a promotional medium, it is not currently. Websites are easier, more effective and faster in promoting goods or services.
5. Save more money
There are so many assumptions that creating a business website costs quite a lot. Is that right? Actually not true. It saves even more money. Imagine if the promotion still used pamphlets, brochures, catalogs, or billboards would require greater funds.
But if you use a website, product promotion is easier without any other costs. Only buy a domain and hosting. some are free, you don’t need to rent a stall if you want to start an online business.