Not having an educational background in marketing does not mean you do not learn about marketing. With the help of the internet you can now learn things related to marketing without having to go to college. One important concept in marketing that you need to understand is marketing mix.
Maybe you’ve heard this term in a seminar, television, or in the newspaper. However, have you ever studied it further? If not, this article is the right material to start learning the marketing mix concept.
Understanding Marketing Mix
What is a marketing mix? Marketing mix is a collection of marketing variables that are used to achieve marketing goals in a targeted market. This term was first introduced by Neil Borden, Harvard marketing professor, in 1948.
At that time Neil Borden had just introduced the term, but had not yet arranged the components in the marketing mix. In 1960 E. …