The Important Role of Project Management Plan for the Company

In general, project management plan contains an explanation of how the plans and decisions of a project will be implemented. Simply put, the contents of project management are 4W (Why, What, Who, When) and 1H (How). Project management plan (PMP) is considered as a living document, meaning that if there are changes to the project plan while the project is running, then project management must also be updated or changed. So, why is PMP considered important for the company insurance?

Project management must be seen as a tool that helps companies to carry out designated projects effectively and efficiently. But of course the use of this tool does not automatically guarantee the success of the project. This project management can be a very important and powerful tool in the hands of companies that understand its use and have the competence to implement it.

The Process of Making a Project

Making a Website Your Key to a Big Profit

In today’s digital era, having a website or website for an entrepreneur is a must. Today’s business developments have penetrated online, besides surviving on the offline system.

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If entrepreneurs are not able to adapt to keep abreast of the times, then get ready for business will be left behind. Therefore, it is important for entrepreneurs to create websites to promote the goods or services they sell.

Through the website, potential customers can easily see and buy goods or services sold by the company without having to come to the store directly. This is what is called an online business.

In addition to websites, entrepreneurs usually need to introduce and peddle goods or services through corporate social media (Facebook, Twitter, Instagram, YouTube, and others). That way, more and more sales channels can be reached by consumers.

By having a website or reaching an online sales channel, the business image is increasingly …

Complete Local SEO Guide for Your Online Business Success

What is local Search Engine Optimization (SEO)? Simply put, Local SEO is a method for displaying business on local search. Maybe you’ve felt the benefits when searching for the nearest store or restaurant through a search engine.

Why is local SEO important? The reason is simple. Research shows that about 46% of Google users search locally. In fact, as many as 29% of local searches lead to purchases.

Really a very good opportunity, right?

In other words, local SEO can help the nearest prospective buyer find your business. They can also get a variety of complete information, ranging from the products you offer, addresses, to operating hours.

So, are you ready to learn local SEO? In this article, we will provide six practical steps for applying it. Let’s get started!

6 Easy Steps for Local SEO Optimization

Based on research, there are several factors that most influence local SEO:

1. …

Marketing Mix: Concepts and Examples of Application in Business

Not having an educational background in marketing does not mean you do not learn about marketing. With the help of the internet you can now learn things related to marketing without having to go to college. One important concept in marketing that you need to understand is marketing mix.

Maybe you’ve heard this term in a seminar, television, or in the newspaper. However, have you ever studied it further? If not, this article is the right material to start learning the marketing mix concept.

Understanding Marketing Mix

What is a marketing mix? Marketing mix is ​​a collection of marketing variables that are used to achieve marketing goals in a targeted market. This term was first introduced by Neil Borden, Harvard marketing professor, in 1948.

At that time Neil Borden had just introduced the term, but had not yet arranged the components in the marketing mix. In 1960 E. …

Tips to Increase Sales Conversion with Retargeting

If you are an online business player and accustomed to using paid advertising to attract visitors, of course you are also already quite familiar with the term retargeting. yes, retargeting has a vital role to make your visitors really become the real buyer.

Consumers 70% More Likely to Convert with Retargeting | Kenshoo

Why is that? Because not all users who click on your ad or visit your site, will actually make a purchase. It could be that they experience a certain distraction or indeed not so intention to buy your product. this is likely the role of retargeting.

For this reason, in this article, we will discuss in depth what retargeting ads are, why they are so important in an online business, and how to create appropriate ad retargeting using the Facebook Ads Manager platform. Come on, see directly below!

What is Retargeting?

Retargeting is a way to approach the audience that has interacted on your site, but there …