Category: General Article

Not having an educational background in marketing does not mean you do not learn about marketing. With the help of the internet you can now learn things related to marketing without having to go to college. One important concept in marketing that you need to understand is marketing mix.

Maybe you’ve heard this term in a seminar, television, or in the newspaper. However, have you ever studied it further? If not, this article is the right material to start learning the marketing mix concept.

Understanding Marketing Mix

What is a marketing mix? Marketing mix is ​​a collection of marketing variables that are used to achieve marketing goals in a targeted market. This term was first introduced by Neil Borden, Harvard marketing professor, in 1948.

At that time Neil Borden had just introduced the term, but had not yet arranged the components in the marketing mix. In 1960 E. …

If you are an online business player and accustomed to using paid advertising to attract visitors, of course you are also already quite familiar with the term retargeting. yes, retargeting has a vital role to make your visitors really become the real buyer.

Why is that? Because not all users who click on your ad or visit your site, will actually make a purchase. It could be that they experience a certain distraction or indeed not so intention to buy your product. this is likely the role of retargeting.

For this reason, in this article, we will discuss in depth what retargeting ads are, why they are so important in an online business, and how to create appropriate ad retargeting using the Facebook Ads Manager platform. Come on, see directly below!

What is Retargeting?

Retargeting is a way to approach the audience that has interacted on your site, but there …